WHY NYUDE

Welcome to NYUDE, a brand that stands as a testament to luxury, comfort, and timeless elegance. Our journey began in 1963 with a man whose passion for textiles would shape the future of fashion. My grandfather, Seaba Al Badawi, was not just a textile merchant; he was a visionary who believed in the power of fabric to transform lives. From a humble shop in Argentina, he embarked on a mission to create textiles that were both exquisite and empowering under the original name, Nakleh El Zahabiyeh, which means “Golden Palm Tree” in English.

Inspired by the need for comfortable yet luxurious textiles, Nakleh El Zahabiyeh was born out of a desire to provide women with wardrobe essentials that elevate their confidence. Our textiles are crafted to complement the finest luxury apparel, offering unparalleled comfort and agility. Each piece is designed to make every woman feel her best, embodying the grace and sophistication that my grandfather so passionately pursued.

our story

One of the key elements that set Nakleh El Zahabiyeh apart from the beginning was our innovative use of hemp in our products. Hemp, known for its durability and breathability, was incorporated into our textiles to enhance their quality and comfort. This ancient fiber, with a history dating back thousands of years, has been celebrated for its versatility and sustainability. Hemp offers numerous benefits, including being naturally resistant to mold and UV rays, hypoallergenic, and incredibly strong, making it an ideal choice for high-quality garments.

Starting in a modest shop in Argentina, my grandfather’s dedication to quality quickly propelled Nakleh El Zahabiyeh into a flourishing business. The superior comfort and distinctiveness of our textiles captured the hearts of many, setting us apart from competitors. However, the textile industry faced significant challenges between 1975 and 1990, leading to a period of stagnation and near bankruptcy for our family business.

Determined to preserve his dream, my grandfather made the courageous decision to move back to Cyprus, hoping for a brighter future and the eventual end of Lebanon’s civil war. Despite his efforts, the road was arduous, and by 1997, he returned to Lebanon in frail health, unable to continue advancing Nakleh El Zahabiyeh. His passion and spirit, however, remained undiminished.

Growing up in his shop in Lebanon, I was deeply influenced by my grandfather’s stories and his unwavering dedication to Nakleh El Zahabiyeh. His teachings instilled in me a profound love for textiles and a commitment to upholding the values he cherished. When he passed away in the winter of 2002, it marked a poignant moment in our family’s history. His passing ignited a sense of purpose within me—a calling to carry forth the legacy of Nakleh El Zahabiyeh.

Determined to preserve his dream, my grandfather made the courageous decision to move back to Cyprus, hoping for a brighter future and the eventual end of Lebanon’s civil war. Despite his efforts, the road was arduous, and by 1997, he returned to Lebanon in frail health, unable to continue advancing Nakleh El Zahabiyeh. His passion and spirit, however, remained undiminished.

Growing up in his shop in Lebanon, I was deeply influenced by my grandfather’s stories and his unwavering dedication to Nakleh El Zahabiyeh. His teachings instilled in me a profound love for textiles and a commitment to upholding the values he cherished. When he passed away in the winter of 2002, it marked a poignant moment in our family’s history. His passing ignited a sense of purpose within me—a calling to carry forth the legacy of Nakleh El Zahabiyeh.

 

As I took the reins of the business, I envisioned a new chapter for our beloved brand. To honor my grandfather’s legacy while ushering in a modern era, I rebranded Nakleh El Zahabiyeh to NYUDE. Today, NYUDE stands as a tribute to my grandfather’s enduring legacy. We continue to honor his vision by creating textiles that blend luxury, comfort, and sustainability. Our commitment to quality remains unwavering, as we strive to empower women through the elegance and sophistication of our designs.

Join us on this journey of heritage and innovation. Experience the essence of NYUDE—where every thread tells a story of passion, resilience, and timeless beauty